I’m in raptures about jane iredale’s recently launched Beyond Matte Liquid Foundation.
As I’ve grown older I’ve adopted a less is more approach to makeup. I usually only wear concealer, tinted moisturiser and a dusting of bronzer these days. Oh, and mascara, let’s not forget that heroine. But yesterday – quite coincidentally – I took it a step further and donned foundation and a smidgeon of eyeshadow.
As it turned out it was jane iredale’s Beyond Matte Liquid Foundation and I loved the result. Plus it’s a primer, concealer and foundation which is fast and simple and delivers an incredible finish. We like simple and incredible. 😃
It was a total fluke timing-wise. I’ve had the bottle since before Christmas but hadn’t used it yet.
So let me show AND tell you all about it because who doesn’t love a before and after or three?
BEFORE & AFTERS
Paula
Astrid
Chanel
Carolina
Can you see it? Subtle but quite transformational? Aside from the fact of being a lot older than these girls, these are the sort of results I saw in the mirror. It’s the look I like. The no-makeup makeup look. 😀
THE LOWDOWN
jane iredale’s clean, multitasking mineral formula is a primer, concealer and foundation all in one. It minimises skin imperfections and reduces shine while evening out your complexion with natural-looking colour.
The long-wearing formula melts into the skin and feels ultra-smooth and lightweight. Packaged in a recyclable glass bottle with an easy-to-dispense pump.
With 18 clean skin-loving shades, you will be able to go beyond beautiful with clean, skin-loving mineral makeup.
WHY WE RATE IT
Because we love a multi-tasker and it does everything it says it will do. The coverage is like a semi-matte so it’s not so matte that it’s dull. But it is matte enough to de-shine the complexion and luminosity can still come through. It also feels super smooth and lasts for hours.
It goes without saying that it encompasses all of jane iredale’s guidelines below:
Their products are safety, allergy, clinically, and dermatologist tested.
They don’t contain skin sensitising ingredients like parabens, petroleum, talc, preservatives, dyes, synthetic fragrances or bismuth oxychloride.
jane iredale make a conscious effort to include ingredients in their products that are calming and soothing. They believe that this can measurably contribute to skin health.
Their people conduct both mandatory and voluntary product tests.
Certified cruelty-free by Leaping Bunny Program and PETA.
Many products are vegan suitable and gluten-free.
The packaging is eco-friendly, BPA and phthalate-free.
Regular readers will know that jane iredale is one of Youology’s most well-loved brands. It’s our mission to inspire, educate and empower women to live life beautifully through mind, body and soul. We only work with brands who have similar ethics to ours and are kind to humans, animals and the planet.
