health-coach-for-40+-womenHi, I’m Jenna

I’m a women’s health researcher, author, holistic health and wellness coach and a nutritional awareness counsellor. As such, I can help you with weight loss (perimenopause-related weight gain is real!), healthy eating, mindset and skin health. I speak to women everyday who are struggling with these things and it’s my passion to help.

To give you a bit of background I come from a 20-year background as a magazine beauty and wellbeing editor. I’ve worked with Next magazine, Notebook:, Women’s Health, Style, Fitness Life and New Idea. The beautiful naturopath Lani Lopez and I also co-authored a book back in 2005 entitled In The Pink: a guide to breasts, cancer and living well.

Asking About The Why’s

I’ve always been passionate about wellness and helping people to figure out the why’s and wherefore’s of life. The science of beauty is my career roots so you’ll always find the study of the skin health in anything I do. However, I’ve always known there’s another side to life and that there’s more to us than what we ‘see’.


I stopped working in magazines full-time a while back to become a digital diva. Magazine deadlines were hard work but running a website was even more demanding (at that time). I began experiencing anxiety, dizzy spells, fatigue, weight loss, and sleeplessness. Eventually, I was diagnosed with pulmonary emboli (multiple lung clots). It was the beginning of chronic pain and suspected autoimmune disease, which culminated in weeks in bed. And do you know what else those symptoms are? Classic signs of perimenopause! Who knew? The doctors didn’t mention the ‘peri’ word once. I’m not telling you this to enlist your sympathy. Rather, I wanted you to know that I’ve been there, bought the t-shirt and can transfer lessons learned to you. And thankfully it’s all over now. I guess you could say it was an ‘Arianna Huffington moment’. If you don’t know that story – just quickly – she was working away in a massively busy role when she collapsed. It caused her to change her life and write her book Thrive. Lesson? If you don’t listen to your body it’ll protest! 

The Wheel Of Life

My own experience led me to study with the Institute of Integrative Nutrition in New York City. The impetus was to broaden my knowledge, cure myself and answer the ‘why’s’ in order to help others. It’s been an incredible journey. I’ve learned that everyone is a bio-individual and what is one person’s cure-all is another person’s poison. The upshot for me was that a lot of it came back to my shifting hormones as I entered perimenopause. So I’ve spent several years researching as much as I can about how we can make the transition easy. I firmly believe food is Mother Nature’s medicine and I’m totally with Hippocrates who said ‘Let food be thy medicine’. But it’s not just about food, it’s about your spirit, your relationships, your mindset and your belief systems. It’s also about getting rid of stress and finding safe, natural supplementation to help with balance. There are also tools such as EFT (Emotional Freedom Technique) and mindfulness that can make a massive difference on this ride. Along the way I’ve learned from inspiring experts for different modalities such as these. People like Joshua Rosenthal, Dr Mark Hyman, Dr Christiane Northrup, Deepak Chopra and Arianna Huffington. 

Share The Love

These days I’m a publisher, a skin/health aficionado (that knowledge will always be there), an accredited holistic health & wellness coach (proud moment). And I have a specialty in peri/menopause, hormone balance and weight loss. My ethos is both plant- and mind-based with an onus on helping women aged 40/45+ who need help with these.

I also work with a company called MenoMe which provides the amazing 40+ and 55+. These are very, very safe, well researched natural herbal solutions to help with hormonal balance. In my opinion it’s crucial that what we put into our bodies is backed by scientific research. Therefore, these ticked the boxes for me. Plus 40+ worked wonders for my own balance and is now part of my non-negotiable morning routine. There’s a link to them in the shop. 

It’s All About You

Now you know my story you’ll ‘get’ that if you need help balancing those pesky mid-life hormones, I’m your woman. Fact. Mid-life does not have to mean weight gain. It also doesn’t have to mean skin problems or the blues. I’d love to work with you on your transformation and I’ll stand by your side through your journey. You can always reach me via Zoom, Skype, email or in person so don’t hesitate to reach out.

Sound good? 


What You Can Expect:

  • To fit back into those clothes you’re dying to wear
  • Balanced hormones and life balance
  • A warm, compassionate champion on your journey to health and happiness
  • To find your inner sparkle and develop oodles of energy
  • I also can’t wait to share any products I discover that really work

I’ll give you a helping hand because I want to help you THRIVE. 


Jenna x

Meet Jenna


I'm the founder of Youology, a former magazine health & beauty editor, author, women's health researcher, accredited holistic health and wellness coach and nutritional awareness counsellor. For years I struggled with weight gain and hormone imbalance so if you've landed here, I've probably been where you are now. I'm a member of the International Association of Health Coaches (IAHC) and an associate of The Australasian Society of Lifestyle Medicine (ASLM) and it's my life's work to help women like you find your mojo again. 



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